Identity | Branding | Advertising | Collateral
189 | PRIME Restaurant
When the Wyndham Boston Andover replaced their popular restaurant, they turned to Rowell Creative to create a new brand identity that cultivated a casual, contemporary vibe while keeping it fresh and inviting. Positioned as a neighborhood gathering place offering locally sourced ingredients, friendly service and casual ambiance, these values are presented through a warm color palette coupled with captivating lifestyle images and a straightforward, informal voice.